Pricing
What happens to sales if you raise or lower a price? We estimate how sensitive your customers are, product by product, so you can find the price that balances margin and volume.
Decision analytics for owner-run businesses
Price, promote and plan with evidence, not guesswork.
Palisade turns your sales data into clear answers on pricing, promotions and demand, so your next decision rests on what your numbers actually show.
Now onboarding Shopify, Toast and Square businesses.
WEEKLY UNITS · FORECAST
ILLUSTRATIVE
01 — SERVICES
Three questions every owner asks. Answered with your own data.
02 — HOW IT WORKS
From raw sales data to a clear decision.
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STEP 1
Connect
Link your Shopify store with read-only access. We pull order and product history; nothing in your store changes.
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STEP 2
Analyze
We apply econometric methods to the question you care about, controlling for seasonality, trends and the noise that fools a spreadsheet.
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STEP 3
Decide
You get a plain-English summary: what the data says, how confident we are, and the options in front of you. The call stays yours.
03 — APPROACH
Analysis, not advice.
Palisade answers operating questions about your business. We do not provide financial advice or auditing, and we will always tell you when the data cannot support a confident answer.
Built for owners
No data team required. Results arrive as decisions you can act on, not dashboards to decode.
Uncertainty shown
Every estimate comes with a range, so you know how much weight to put on it.
Your data stays yours
Read-only access, used only for your analysis. Disconnect any time.
Rigorous methods
Grounded in econometrics: the same tools economists use to measure cause and effect.
04 — ENGAGEMENTS
Priced to your business, not a menu.
Every business has different data and different questions, so every engagement is scoped individually. It starts with a free conversation.
FIRST
A free call
We learn about your business, the data you have and the decision in front of you.
THEN
A custom estimate
You receive a quote scoped to exactly what you need, from a single analysis to ongoing support.
YOUR CALL
No obligation
Decide whether to move forward on your own time. The call costs nothing.
05 — TRY IT
Was your last promotion worth it?
A busier week is not always a more profitable one. Enter the numbers from a recent sale to see a quick estimate.
Estimated effect on profit: +$100, more profit than a normal week.
ESTIMATED EFFECT ON PROFIT
+$100
more profit than a normal week
Normal week profit$1,200
Promotion week profit$1,300
Change in items sold
+63%
Sales needed to break even
$2,400
A rough estimate. It assumes the whole week ran at the discount and ignores seasonality, sales pulled forward from other weeks and new repeat customers. A full analysis accounts for all of these.
Get the real answer: book a free call (opens in a new tab)Have a decision coming up?
Book a free call and tell us what you are weighing.